About IWC

The Incedo WITDA Challenge (IWC) is a case competition which offers students from premier Indian business schools the unique opportunity to team up, compete against the best and brightest to solve a live Business Issue. The experience has been designed to push your limits and challenge your problem solving skills to generate potential approaches to solve it.

What is exciting about this challenge - You'll be able to generate a new, business-changing idea, create a prototype, and present it for assessment to a Panel consisting of Experts and Executive Leadership team from India and US. Through the challenge, you will be Mentored by data scientists, business and technology specialists from Incedo Inc. Your buddies to help you make your idea a reality.

And Semi-finalists will have a fantastic opportunity to have an interactive, learning session with the CEO!

Join now to learn from the experts. Work with a dream team. Make a successful proposal. The more you progress, the more real-world experience you can gain.

What’s the challenge?

The challenge is to help build the micro lending business for a digital payments firm that has similar offering as Paytm, Google Pay, Phone Pay etc. The firm believes there is an opportunity to offer instant “micro loans” (small ticket size loans) to the existing customers in case of insufficient balance in their wallet.

You will need to put your thinking hats on to evaluate the market potential and develop the Strategy-to-Execution approach for this micro lending opportunity for the digital payments firm.

More details for the problem will be revealed in the launch webinar on 24th Nov.

Challenge Calendar


Nov 23

Problem Statement launched on through Virtual Launch Webinar


Nov 24

Registration Close, Teams will receive a confirmatory communication email with details related to the problem statement and resources to help them launch their process.


Nov 30

Upload your Idea – Registered Team will submit an executive summary brief outlining their approach to the problem and potential solutions to solve it.


Dec 3

Semi-finalists will be announced and introduced to Incedo Mentors who will work with shortlisted teams.


Dec 10

Detailed Problem Assessment and Solution Pitch


Dec 15

Final Case Presentation Showcase your final Solution in front of an eminent panel of jurists consisting of Global leadership Team members and Experts from India and US and one team will emerge as the Winners of the first Incedo WITDA Challenge.


  • The team members must be from the same college, and they can be a mix of students from different specialization and different years.
  • The team leader has to register on behalf of the whole team before registration closes and must form teams before the specified date (24th November 2021, 23:59:00 hrs).
  • Changing teams will not be allowed post the stipulated date
  • One person can only be part of one team.
  • Every team should come up with a team name while registering for the competition.
  • Modification of details post-registration closure will not be allowed.
  • The emphasis for the evaluation of the solutions presented will be on the uniqueness of the idea, rationale, or data supporting the idea.
  • Both 1st and 2nd year students from the flagship MBA/PGDM and PGP -ex (Full Time) programs of the eligible campuses can apply.
  • There is no restriction on number of teams from an institute.
  • Students going on exchange programs can register for the challenge, provided they are interested in pursuing Incedo as an opportunity
  • Each team is expected to work on the solution independently.
  • Responses will be checked for plagiarism and repetitions.
  • Any external resources used needs to be attributed.
  • Results for each round would be displayed on www.winninginthedigitalage.com and confirmation email to successful teams would be sent to email ids mentioned by teams during registrations.
  • Each team can upload only one submission in each round.
  • Each team needs to upload the submission for each qualified stage within the time schedule defined by Incedo Inc.
  • Only the team leader of each team will be able to upload the submission before the submission deadline.
  • Any deviation from the above will result in immediate disqualification of the entire team
  • All decisions in matters of eligibility, authenticity & final judgments will be with Incedo Inc.
  • The format, structure and timeline of events are subject to change.
  • For any queries, contact at witda@incedoinc.com